The Woman in Black

The Woman in Black was produced by Talisman Films in association with Hammer Films. The synopsis was originally based on the novel The Woman in Black written by Susan Hill in 1982. Susan Hill has never expected for her work to take other mediums; she writes the book and lets people take it from there. The Woman in Black has taken into several mediums, such as the movie, a radio series, a play, and now a feature film. The movie first breathed life into the production from a meeting with the producer and president and CEO of Hammer, Simon Oakes, who was, at that time, ready to produce a historic Hammer brand. They yearned to explore something different, and they managed to recognise a great opportunity in The Woman in Black to overlap Susan Hill's gothic ghost story with a sense of modernism. Jane Goldman, a screenwriter for Kick-Ass, had been a timeless fan of the novel and completed the screenplay for the director, James Watkins, who read it and loved it. It was said that the most difficult struggle was to introduce The Woman in Black to a cinema going audience.

According to statistics featured on IMDb, it cost the producers a total of $17,000,000 budget to get the film made. Over the opening weekend, the film managed to gross an estimate $21,000,000 in USA (3 February 2012), along with around $54,000,000 during usual showings. Although most filming took place in the UK, the Woman in Black was released in USA before UK. One suggestion that could support this fact is the great fan-base of Harry Potter.

Although Hammer Films is an independent production company with a small budget for the movie, and they couldn't do much merchandising due to the movie being set in 1916-1917, their secret weapon was the star Daniel Radcliffe. The movie teaser trailer was shown to the many Harry Potter fans that were sitting at the cinema, about to watch the last film of the Harry Potter series, which gave Hammer Films an advantage of attracting many fans of Daniel Radcliffe to welcome them to the upcoming movie that was later on released during school holidays (10 February 2012). Unfortunately, many amongst the targeted audience are relatively young, which forced the editors to cut a scene of 6 seconds in length to make the movie a 12A as well as appropriate for their viewers.