Monday 17 March 2014

How Has Social Media Changed the Way We Experience Live Events?

The 65th Emmy awards took place in Los Angeles. The 3 hour show aired on TV as well as the additional 1 hour dedicated to the red carpet coverage before the show. For the millions of audience, it wasn't enough, so for any additional sneak peaks and backstage secrets could be accessed via Twitter, Instagram and many other social medias.

Carrie Underwood's performance gained 17,090 tweets per minute alone. Furthermore, Instagram set up a booth for Emmy winners to give their thanks to anyone they forgot to mention in their speeches. 65 years ago, none of this could have been done due to lack of connection between the viewers and the actors and actresses. Where audiences enjoyed the experience via the TV screen has now expanded to a fully interactive space where individuals can share the experience with family, friends and those they have contact with over the Internet (including actors and actresses) regarding their physical distance. Nowadays, people can peer into the makeup regimens of stars before the show, moreover, send them a shout congratulating them via their favourite online social channel.

Social media has managed to destroy the barrier between us and those holding fame, and has changed the ways we watch live television today, making it a more immersive experience. But for how much longer will we continue to enjoy the live events with a TV remote and a smartphone in our hands? 

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