Representation of Gender

Our next focus area will be the representation of gender. This is an interesting and demanding area and, to fully engage with representations of gender, you need to be aware of gender stereotypes.

Gender stereotypes are simplistic generalizations about the gender attributes, differences, and roles of individuals and/or groups.

Stereotypes can be positive or negative, but they rarely communicate accurate information about others. When people automatically apply gender assumptions to others regardless of evidence to the contrary, they are perpetuating gender stereotyping. Many people recognize the dangers of gender stereotyping, yet continue to make these types of generalisations. We see gender stereotypes regularly being reinforced in television drama.

Traditionally, the female stereotypic role is to marry and have children. She is also to put her family's welfare before her own; be loving, compassionate, caring, nurturing, and sympathetic; and find time to be sexy and feel beautiful.

The male stereotypic role is to be the financial provider. He is also to be assertive, competitive, independent, courageous, and career‐focused; hold his emotions in check; and always initiate sex.

These sorts of stereotypes can prove harmful; they can stifle individual expression and creativity, as well as hinder personal and professional growth.

The weight of scientific evidence demonstrates that children learn gender stereotypes from adults. As with gender roles, socializing agents—parents, teachers, peers, religious leaders, and the media—pass along gender stereotypes from one generation to the next.